Advertising
is paid and/or sometimes free communication through a medium in which the
sponsor is identified and the message is controlled. Variations include
publicity, public relations, product placement, sponsorship, underwriting, and
sales promotion. Every major medium is used to deliver these messages,
including: television, radio, movies, magazines, newspapers, the Internet, and
billboards. Advertisements can also be seen on the seats of grocery carts, on
the walls of an airport walkway, on the sides of buses, heard in telephone hold
messages and in-store PA systems. |
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Web Site Design, Development, Services
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Advertisements are usually placed anywhere an audience can easily
and/or frequently access visuals and/or audio, especially on clothing.
While advertising can be seen as necessary for economic growth, it is
not without social costs. Unsolicited Commercial Email and other forms
of spam have become so prevalent as to have become a major nuisance to
users of these services, as well as being a financial burden on
internet service providers.
is one of the terms in academia that does not have one commonly
agreed upon definition. Even after a better part of a century the
debate continues. In a nutshell it consists of the social and
managerial processes by which products (goods or services) and value
are exchanged in order to fulfill the needs and wants of individuals
or groups. Although many people seem to think that "marketing" and
"advertising" are synonymous, they are not. Advertising is simply one
of the many processes that together constitute marketing
Marketing involves the processes of market research, new product
development, product life cycle management, pricing, channel
management as well as promotion. Marketing-"taking actions to define,
create, grow, develop, maintain, defend and own markets". An approach
to business that seeks to identify, anticipate and satisfy customers
needs
Marketing is the ongoing process of moving people closer to making a
decision to purchase, use, follow...or conform to someone else's
products, services or values. Simply, if it doesn't facilitate a
"sale" then it's not marketing.
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