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Marin County, San Francisco North Bay, Ca. USA


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E-mail marketing (on the Internet) is popular with companies for several reasons:





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If you are searching for simple email marketing software that provides a platform for your online marketing campaigns, we encourage you to use our friends at iContact. iContact allows you to use multiple channels such as email, RSS feeds, and blogs to distribute your message to your prospects and customers.
[ Learn More ]. Free Trial

 A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly.

E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic
The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.

Advertisers can generate repeat business affordably and automatically.
Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.

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